Hope and Healing International Symbolic Giving Catalog

Hope and Healing wanted to create a symbolic giving catalog that was as flexible and responsive as their organization.

Give Joy, Hope and Healing’s symbolic giving catalog, is the cornerstone of Hope and Healing’s seasonal giving campaign. Supported with direct mail, GiveJoy.ca allows donors to send eCards to their friends and family members to tell them about donations made in their honour extending the reach of the campaign. For 2011, Hope and Healing added the ability for donors to print PDF cards for each catalog item and display progress towards fundraising goals. In 2015 the site was re-launched with a mobile responsive interface to make donations simple from any device.

CommerceCM provides a better understanding of what online strategies were working thanks to integration with Google Analytics and CommerceCM’s unique Referrer Tracking.

CommerceCM helps Hope and Healing International to have four different Donation pathways all managed through a single platform.

Donations

A single form allows a donor to select how they want their donation applied, set the amount, the frequency and complete their payment.

Tribute & Memorial Gifts

Another single page form that allows donors to select and send an eCard to their loved ones for whom they are donating.

Project Support

Detailed project profiles highlight the importance of the project followed by a budget amount and progress meter indicating funds raised. Donors can select any amount to help the project of their choice.

Symbolic Giving

Give Joy Hope and Healing’s symbolic giving catalog is the cornerstone of Hope and Healing International’s seasonal giving campaign. Supported with direct mail, GiveJoy.ca allows donors to send eCards to their friends and family members to tell them about donations made in their honour extending the reach of the campaign. For 2011, Hope and Healing added the ability for donors to print PDF cards for each catalog item and display progress towards fundraising goals.

Symbolic Giving Catalogue
Hope and Healing International

Toronto, Ontario

Design: 2015, Hope and Healing

A key component in a fundraising strategy