Free Consultation: +1 (888) 374 0906

eCommerce website design & Integration

Mt. Seymour

Vancouver, BC

Season Pass & camps purchase integrated with Siriusware

A Well Groomed E-Commerce Experience

Siriusware is an industry leading guest management system for the resort industry. It provides resort operators a single view of their customers. Siriusware has e-commerce capabilities but lacked the flexibility and ease of use that Mt. Seymour needed and their customers wanted.

Mt. Seymour took everything they learned after several seasons using Siriusware and approached ideaLEVER to see if we could make it easier for their guests.


Challenges

Selling a fantastic family winter experience is much more complex than selling an off the shelf product. There were three main challenges:

  • Complex business rules and data: Age restrictions, group pricing, product add-ons, liability waivers, emergency contacts for minors, and inventory limitations all play a part.
  • Connectivity: Overcoming challenges related to connectivity issues with the master Siriusware installation was also a significant part of the challenges. We needed to be able to provide the guest a seamless purchase process even if Siriusware was not accessible.
  • Data Integrity: Finally, we had to maintain the integrity of the guest records in Siriusware and prevent massive duplication of guest data.

Phase One

Investigation

When Mt. Seymour first approached us, they were struggling to sell tickets online effectively through their site after an unsuccessful launch. Applying the bulk of our focus to information architecture, we worked with Mt. Seymour to meet a number of goals:

  • Be able to register guests for all products currently offered easier and faster
  • Make it simpler for returning guests with profiles to return and order products/services
  • Create repeat customer opportunity through integration with drop marketing
  • Have guest profiles for easy sales of lessons and camps and registration history
  • Improve guest visit experience post sale

Site Map

Downhill Seasons Pass


Phase Two

Wireframes

With so much detail to keep in mind, wire-framing was a long and challenging process. The focus was to make an especially complex process of purchasing tickets feel straightforward.




Phase Three

Style Concepts

After much design thought, there were different mood boards that were put together for Mt. Seymour.



Phase Four

Putting it all Together

Whether you’re a new user of Mt. Seymour or an existing one, the redesigned responsive site makes it effortless to purchase tickets and passes.

  • Lower Call Volume

    Our carefully planned process made it easy for shoppers to get through the complex purchase process and ensure that all of the mandatory data had been collected.  A better process meant fewer calls to the hill, happier shoppers, and happier staff.

  • Great Mobile Conversion

    For the first time guests were able to easily purchase using their smartphone and tablets and purchase they did with close to 1/3 of all transactions happening on phones and tablets.

  • Great Relationship

    With a web site that is going to be responsible for more than 80% of your pass sales, you don't need a vendor, you need a partner and the team at ideaLEVER stepped up for Mt. Seymour.  Knowing that we had their back helped them keep their cool.



commercecm-accent.png

lets talk Call us for a free consultation: 1 (888) 374-0906

Top

Sign up for email updates

View Our Privacy Policy or Terms of Use

ideaLEVER Solutions acknowledges that we operate on the Tk’emlups te Secwepemc territory in the southern interior of British Columbia within the unceded traditional lands of the Secwepemc Nation.

Copyright © 2005 - 2024, ideaLEVER Solutions All Rights Reserved. CommerceCM is proudly built by ideaLEVER.